Bachelor in Marketing & Sales (BMS)

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1942 Students
Last updated 05/2025

Duration: 156 Weeks

About Course

The Bachelor in Marketing & Sales (BMS) is a comprehensive undergraduate program designed to provide students with in-depth knowledge and practical skills in the dynamic field of marketing and sales. This course focuses on the core principles of marketing, consumer behavior, sales strategies, brand management, digital marketing, and market research, among other critical topics. Throughout the program, students will develop a solid understanding of the strategies and techniques used to promote products and services, build customer relationships, and drive sales in a competitive market. The curriculum is designed to blend theoretical knowledge with hands-on experience, ensuring that students are prepared to enter the workforce and contribute to the success of organizations in various industries.

Benefits

The Bachelor in Marketing & Sales (BMS) offers numerous benefits that prepare students for a successful career in the fast-paced and evolving marketing landscape. One of the key advantages of this program is its focus on both theoretical knowledge and practical skills, ensuring that students are not only knowledgeable about marketing principles but also capable of applying them in real-world situations. The curriculum covers a wide range of topics, from traditional sales techniques to cutting-edge digital marketing strategies, enabling students to adapt to the modern business environment. Additionally, the program includes opportunities for internships, industry tie-ups, and hands-on projects, which allow students to gain practical experience and build valuable professional networks. Graduates of the BMS program are equipped with the expertise needed to excel in various roles, such as sales management, brand management, digital marketing, and market research, making them highly sought after by employers. The course also nurtures critical thinking, creativity, and leadership skills, empowering students to take on leadership roles and drive business success.

Curriculum

  • Year 1:
  • Principles of Marketing
  • Fundamentals of Sales
  • Business Communication
  • Consumer Behavior
  • Year 2:
  • Digital Marketing
  • Retail Management
  • Sales Negotiation & Pitching
  • Marketing Analytics
  • Year 3:
  • Brand Management
  • Strategic Marketing
  • Customer Relationship Management
  • Capstone Project & Internship

Placements

  • Dedicated placement assistance through the PureProfessional Career Cell
  • Tie-ups with marketing agencies, FMCG firms, ed-tech companies, and startups
  • Average package: ₹3.5 – ₹6 LPA (may vary by experience and skill)
  • Roles offered: Sales Executive, Marketing Analyst, Digital Marketing Executive, Brand Associate, Business Development Manager

Eligibility

  • 10+2 pass (any stream) from a recognized board
  • Basic communication and computer skills recommended
  • No age limit for application

Admission Process

  • Fill the online application form on the PureProfessional LMS portal
  • Upload required documents (10+2 mark sheet, ID proof, photo)
  • Application review by admissions team
  • Pay the registration fee to confirm your seat
  • Receive LMS login and course onboarding details

Education Loan

Eduation loan are Available

Worth It?

Absolutely. The BMS program is designed for students looking to build a strong foundation in both traditional and modern marketing techniques. Whether you aim to work in a company or start your own venture, this course equips you with the necessary skills, certification, and support to thrive in today’s competitive market.

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