Email marketing has one of the highest returns on investment (ROI) in the digital world. Yet, many emails never get opened—let alone read.
So what separates an ignored email from one that drives clicks and conversions? Let’s find out.
Why Email Marketing Still Works
Direct access to your audience (not controlled by an algorithm)
Personalized messaging
Easy automation
Measurable results
And it’s cost-effective—with some platforms offering free plans.
Anatomy of a High-Performing Email
Subject Line
Keep it short (under 60 characters)
Spark curiosity or offer value
Avoid spam triggers like “FREE!!!”
? Examples:
“You left something in your cart…”
“5 quick tips to boost your Instagram reach”
Preheader Text
The small preview after the subject line. Use it to complement the hook.
Body Copy
Use simple, direct language
Break into short paragraphs
Use bullets for readability
Visuals & Design
Mobile-friendly layout
Use brand colors and clear fonts
Add images or GIFs sparingly
Call to Action (CTA)
Be clear: “Shop Now,” “Read More,” “Download Guide”
Use buttons, not just hyperlinks
Types of Emails Every Marketer Should Know
Welcome Emails
Newsletters
Product Updates
Promotional Offers
Abandoned Cart Reminders
Feedback Requests
Email Marketing Tools
Mailchimp – user-friendly and widely used
Brevo (formerly Sendinblue) – great for automation
Klaviyo – ideal for e-commerce
ConvertKit – great for creators and bloggers
Tips to Improve Open Rates
Send at optimal times (Tuesday and Thursday mornings often perform best)
Personalize the sender name and message
Clean your list regularly to remove inactive users
Final Thoughts
Email marketing is about building long-term relationships with your audience. Write emails like you’re speaking to one person. Offer value, not spam—and your open rates will thank you.