Graduating with a digital marketing degree is a strong start. But if you really want to land internships, freelance gigs, or full-time jobs, you need more than a CV—you need a portfolio.
A digital portfolio showcases your skills in action, turning your knowledge into proof.
What Should a Marketing Portfolio Include?
About You Section
Who are you, what do you specialize in, and what kind of roles are you targeting?
Campaign Samples
Include screenshots or case studies from:
Google Ads campaigns
SEO content projects
Social media calendar plans
Email marketing sequences
ALSO READ : How a Diploma in Digital Advertising Design And Marketing Prepares You for Freelance Opportunities
Performance Metrics
Employers love numbers. Mention:
Reach
Engagement rates
Conversions or ROI
Tools used (e.g., Meta Business Suite, Mailchimp, SEMrush)
Content Samples
Add links to blogs, Instagram posts, ad copy, or design work you’ve created.
Certifications and Courses
Google Ads, HubSpot, Facebook Blueprint—show your commitment to learning.
Client Feedback or Testimonials
If you’ve done freelance or internship work, ask for short quotes from supervisors.
Tools to Build Your Portfolio
Behance: Great for creative case studies
WordPress or Wix: Build your own website
LinkedIn Featured Section: Showcase work samples right on your profile
Google Drive + Canva: Simple, clean PDFs if you want to email your portfolio
Tips to Make It Stand Out
Make it visual and story-driven, not just bullet points.
Customize it to the role you’re applying for.
Include a link to download your CV and connect via LinkedIn.
Final Thoughts
In the digital world, your portfolio is your elevator pitch.
If you can show what you know, you’ll stand out from the competition—before you even get the interview.