Culture is often described as the “soul” of a company. It defines how employees behave, how they make decisions, and even how customers perceive the brand. As a BBA student preparing for a role in HR or Administration, understanding how to create and sustain a strong workplace culture is one of the most impactful things you can learn.
What Is Workplace Culture?
Workplace culture is the shared values, behaviors, and attitudes that shape how work gets done in an organization. It influences everything from productivity and collaboration to employee satisfaction and turnover rates.
Types of culture include:
Innovative cultures: Like Google, where creativity is encouraged.
Customer-focused cultures: Like Amazon, where the customer is king.
Team-oriented cultures: Like Zappos, known for collaboration and fun.
Why Culture Matters for Business Success
A strong, intentional culture leads to:
Lower employee turnover.
Higher employee engagement.
Better team performance.
A more attractive employer brand.
How HR & Admin Influence Culture
Culture isn’t created overnight. It’s nurtured through consistent actions, policies, and communication. Here’s how HR and Admin professionals contribute:
Onboarding: Create experiences that align with company values from day one.
Recognition: Design programs that reward behaviors aligned with the culture.
Environment: Build workspaces that support collaboration, flexibility, or focus.
Communication: Shape how leadership shares news and feedback.
Tips for BBA Students
Study real company cultures—understand what works and why.
Volunteer to lead student clubs and experiment with culture-building.
Learn about DEI (diversity, equity, and inclusion)—a cornerstone of modern culture.
Final Thoughts
As a future HR or Admin professional, you’ll be in a position to shape how people experience their work. And when you build a culture that empowers people, everything else—performance, loyalty, growth—follows.