In the age of digital presence, personal branding is no longer optional—it’s a powerful tool for B.Com students to differentiate themselves in a competitive job market. A strong online presence can attract employers, internships, freelance clients, and even speaking opportunities.
Start with LinkedIn: Create a professional profile with a clear headline like “Aspiring Tax Consultant | B.Com in Accounts & Taxation | GST & Tally Enthusiast.” Regularly post about your learnings, share finance news, and celebrate milestones like completing a course or internship.
Write and Share Your Knowledge: Blog about taxation changes, create Instagram reels simplifying GST, or write LinkedIn articles on budget updates. These show initiative and subject mastery.
Certifications and Badges: Display your credentials from platforms like Coursera, edX, and ICAI. Include them in your bios and CV.
Build a Portfolio: Create a personal website or digital resume where recruiters can see your projects, mock tax reports, case studies, or client testimonials.
Engage With the Community: Join commerce and tax forums, comment on industry posts, and participate in online webinars. This builds your network and positions you as an active learner.
Consistency, authenticity, and value-adding content are the cornerstones of a successful personal brand. Start small but stay regular—your future self will thank you.